![]() ![]() The Dummies website (, of course) includes a page describing how to propose a Dummies book. You’ll also keep a smaller share of the royalties per copy, since a lot of the value is being provided by Wiley putting the book on the shelf with a recognizable brand name. ![]() Moreso than with a traditional publisher, you will have to write to a specific format and carefully collaborate on content. The mindset you need for about all parts of this process is that you are a partner with Wiley and the Dummies franchise. Even before this, I knew two Dummies authors: John Levine, who wrote The Internet For Dummies (which sold 7 million copies) and Laura Fitton, who cowrote Twitter For Dummies. (If you wanted to pick the two fastest-growing tech tools to write about, you couldn’t do much better than Slack and Zoom.) I also spoke with Steve Hayes, the editor who is in charge of acquisitions for a large chunk of the Dummies franchise at Wiley. To research this post, I spoke with Phil Simon, who was already the accomplished author of eight traditional business books before he wrote two “Dummies” books coming out soon: Slack For Dummies and Zoom For Dummies. If you’re a fast writer and are ready to follow the series format and instructions carefully, it’s one of the quickest ways to get yourself into print. ![]() If you hope to write a book and get it traditionally published, one option is to write for an established publishing franchise, like Wiley’s “For Dummies” series. ![]()
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January 2023
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